Kayani's Briefing: Dawn's Shoddy Journalism

A Dawn newspaper columnist Cyril Almeida has just given a new twist to the term fifth-columnist.

Today he has published a lousy piece of journalism that should be manadatory reading in schools across the country for pitfalls to avoid in a media career.

Far from journalistic curiosity, the only purpose of the piece appears to be to embarrass Pakistan Army Chief of Staff in his relations with key officials in US government. Columnist Almeida extensively quoted from a background briefing and turned inaccuracies into policy statements. Thankfully, he didn't forget to add, "All comments were made strictly on the condition of anonymity being maintained."  Oh really?

Mr. Almeida apparently was one of four-dozen editors, talk-show hosts and columnists invited by Pakistan Army Chief Gen. Ashfaque Kayani to his office on Sunday for an informal and off-the-record chat on the country's strategic situation. From the accounts of most of those who attended the dinner, Gen. Kayani spent a lot of time explaining the defense and army budgets and then delved into regional military issues when some of his guests went that way during Q&A.

All discussion was strictly a 'backgrounder', meant to help journalists get a better context for regional developments. Organizers of the event stressed several times to all participants not to report on the event and not to quote.

One can debate how much a journalist should or shouldn't stick to such official restrictions on information. What is beyond debate is the fact that Pakistan faces a very difficult and deteriorating strategic situation thanks to the blunders of our own and of some of our allies. If a senior official is candidly sharing information and context with Mr. Cyril Ameida and others, then Mr. Almeida, both as a journalist and as a citizen of the country, has the responsibility to reciprocate trust by controlling his urge to leak, especially when the information he just received deals with diplomacy and war and is not as urgent as exposing corruption and underhand deals.

Surprisingly for a professional journalist like Almeida, he tried to hide Gen. Kayani's indentity by identifying him only as a 'senior military official. Then he wrote, "The comments were part of a wide-ranging briefing given to editors, anchors and columnists on Sunday." 

So much for being discreet.

There was advance knowledge the army chief was arranging such a meeting. Several national dailies whose editors were invited ran brief stories on the meeting before it occured. So Mr. Almeida's 'source' was easily exposed.

Like the rest of us, a reporter at the Indian television news channel NDTV had little trouble figuring out the indentity of Almeida's 'senior military official'. The Indian channel reported, "[Dawn] did not name the military official but other media reports said army chief Gen. Ashfaq Parvez Kayani had briefed a select group of journalists."

The most damaging aspect of this kind of a leak is accuracy, or the lack of.  Mr. Almeida inaccurately reported on several points. For example, he said Mr. Kayani "claimed the country has transited from the ‘most sanctioned ally’ to the ‘most bullied ally’” of the US. While absolutely true, many of the participants are not sure they heard the Pakistani military commander make such a direct statement. Disappointingly for many, Gen. Kayani was very mellow and diplomatic, to quote one participant, presenting facts and policy statements and leaving interpretation to the listeners. Several journalists tried to drag him into spilling the beans, provoking him by questioning the timing of the meeting and try to link it to he Wikileaks story, or the start of Gen. Kayani's second three-year tenure, or the intricacies of Pakistani domestic politics. The general wound't have any of it.

Regular backgrounders by the country's leadership for the dynamic Pakistani media is a welcome step. The media has shown maturity and restraint in dealing with the issues covered in the latest briefing. State media managers in Islamabad and Rawalpindi need to improve the methods of delivery of background information, possibly streamline it in accordance with the latest best practices in public diplomacy methods. Often Pakistani media trails behind its peers in other nations like China, Iran, US, Russia and others in terms of the quality of current background information available to media professionals. Pakistan is a late entrant into this field and it would take stakeholders time to get a handle on it.

This is why Mr. Almeida's hiccup is an indiscretion that encourages forward momentum with improvements in the delivery of information to the Pakistani media in the future.